Social Media Industry Report & Strategic Audience Analysis

Social Media Industry Report & Brand Benchmark
Conducted an in-depth comparative analysis evaluating digital strategies between dominant industry players like Gymshark and Body by Mark.
Examined platform-specific short-form vs. long-form video optimization, community-building metrics, and engagement paradigms across Instagram and YouTube.

Strategic Audience & Buyer Persona Analysis
Developed comprehensive demographic and psychographic consumer profiles—exemplified by data-driven buyer personas—identifying core engagement habits among urban professionals aged 24–32.