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Project Case Study: Crisis Communication Plan & Reputation Management Strategy
Project type
Public Relations & Crisis Management
Date
2026
Location
Detroit, Mi
Public Relations & Crisis Management
Developed a comprehensive, multi-tiered Crisis Communication Plan and Reputation Management Strategy as part of the PRMA program. This project establishes rigorous organizational protocols, employee media policies, structured messaging templates, and social media command-and-control workflows designed to safeguard brand equity and ensure operational transparency during an emergency.
Key Deliverables & Components
Employee Media Policy: Established clear spokesperson authorizations (CEO, PR Director, legal counsel) alongside strict guidelines and standardized referral scripts for non-authorized personnel and personal social media use.
Messaging & Press Templates: Formulated official holding statements and press release templates built on transparency, empathy, accountability, and safety compliance.
Social Media Management & USAF Framework: Implemented structured digital command workflows, platform responsibilities, and the USAF Response Assessment process to evaluate online sentiment, halt automated marketing during crises, and execute precise corrective messaging.