Velocity Fitness Brand Style Guide & Usage Standards

This brand style guide establishes the core visual and editorial standards for Velocity Fitness. Designed to ensure consistency and professionalism, the guide provides clear governance for public use, media integration, and brand asset management.

Logo Usage Standards: Establishes strict rules regarding proportions, color palettes (black, red, white, and gray), clear space requirements (minimum margin equal to the height of the letter "V"), and prohibited modifications such as unauthorized effects or busy backgrounds.

Photography Guidelines: Details parameters for approved visual assets, emphasizing original color integrity, proportional scaling without distortion, contextual appropriateness, and proper attribution standards.

Commercial & Public Use Governance: Outlines permissible applications for editorial, press, and promotional use while defining boundaries for commercial deployment.