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Velocity Fuel in Motion – Detroit Fitness and Wellness Community Experience
Project type
Public Relations & Event Strategy
Date
September 2026
Location
Detroit, Michigan
As the Lead Public Relations Strategist, I developed and pitched a comprehensive live event proposal for Velocity Fitness titled "Velocity Fuel in Motion: The Detroit Fitness and Wellness Community Experience.
Objective & Strategy: The campaign focused on the theme Empowering Everyday Motion, combining functional fitness, clean nutrition, and health education to target career professionals and high achievers aged 28 to 38 in the Metro Detroit market.
Operational Blueprint: Positioned at The Eastern in Detroit's historic Eastern Market District, featuring a four-zone site layout (Check-in, Main Workout Floor, Fuel Bar, and Recovery Lounge) designed for 120 to 150 participants while ensuring 100% ADA compliance and safety.
Financial Plan: Developed an itemized budget totaling $8,525, offset through local vendor partnerships and corporate wellness sponsorships.
Promotional Model: Executed an integrated PESO model spanning localized paid social media ads, earned media pitches to outlets like the Detroit Free Press and Fox 2 Detroit, shared influencer partnerships, and owned landing page/email sequences.